Some of our thoughts.

 

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Showrooming is a shopping behaviour being embraced by a growing percentage of bike consumers and bike store retailers are taking different approaches when dealing with this type of competition. Showrooming is the name given to a shopping behaviour whereby a customer visits a store to view a product or design then purchases the item at a cheaper price online. The internet and smartphone technology empowers the consumer to start searching for a product the moment they leave a retail store or even beforehand. We are probably all guilty of this practice but we may not stop to realize how largely our own business is being effected by showrooming and what we can do about it. Continue reading ›